Monday, February 23

Resisting Food Advertising


Have you ever noticed that the foods advertised the most heavily also tend to have the highest calorie counts and lowest nutritional value? Promoting junk food and fast food is big business. Companies spend millions of dollars a year in an attempt to get you to choose their burger or chip over another brand. These highly advertised foods are plentiful, easy to get, inexpensive, and engineered to taste good.

Ironically, there is little advertising promoting the foods we should be eating — like whole grains, fruits and vegetables, and beans and legumes. Bombarded with powerful advertising images saying that nutritionally poor foods are best, it's no wonder we're reaching for the wrong foods! Some have compared the effort of trying to eat healthy in modern society with trying to be a recovered alcoholic in a town with a bar on every block.

I find it ironic that our local TV studio has a program called Dr Barb and Losing the Fat, while Dr Barb is telling you how to feed your children and help them lose weight to stop childhood obesity....Dr Barb is in a weight category that is easily obese herself. 

Okay, no jumping all over me. I do realize that you can be overweight and still know the facts of nutrition and exercise...that you know those facts and still have problems with your own weight, as in my case. But people, this is television. How about role modelling! How about if Dr Barb actually did some of the exercises she had someone else show the children, how about if we actually see Dr Barb eating something healthy after she throws away some junk food.

Even when advertising and television get the right idea, they still don't get it right!

That is my rant for the day. 


1 comment:

  1. I agree with you! My friend, Curious George was telling me the other day that she was at lunch with the 2 heads of a program that goes around to schools talking to school children about making good eating choices and healthful eating and they both were morbidly obese and had their lunch plates piled high with fatty and patently unhealthy foods. She said that there wasn't ONE vegetable on either plate unless you count the mashed potatoes on one and the french fries on the other. I mean, come on, can you imagine what these kids think when these adults come in to talk to them about eating healthy? Why would anyone ever listen to them? She said that it didn't seem like the 2 were even aware of the hypocrisy. My goodness! And here endeth my rant too!

    Have a terrific day!

    Ella

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