KFC - Where up to 43% of the chicken isn't even chicken

"Chicken"

Why is the word chicken in quotations? How 'bout if I told you that 43% of the ingredient known as chicken in KFC's chicken strip wasn't chicken?

What is it? I'll let the Colonel explain:

"Chicken: Chicken Breast Strips Containing up to 43% of a Solution of: Water, Seasoning (Soy Protein Concentrate, Salt, Rice Starch, Carrageenan, Dextrose, Onion Powder, Dehydrated Chicken Broth, Maltodextrin, Spice Extractives), Sodium Phosphate. Breaded with: Wheat Flour, Salt, Spices, Monosodium Glutamate, Leavening (Sodium Bicarbonate), Partially Hydrogenated Soybean Oil, Garlic Powder, Citric Acid, Enriched Wheat Flour (Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Natural Flavor, Maltodextrin, Sugar, Corn Syrup Solids, With Not More Than 2% Calcium Silicate Added as an Anti Caking Agent.
Contains Wheat, Milk and Soy.

OR

Chicken: Chicken Breast Strips Containing up to 43% of a Solution of: Water, Seasoning (Soy Protein Concentrate, Salt, Rice Starch, Carrageenan, Dextrose, Onion Powder, Dehydrated Chicken Broth, Maltodextrin, Spice Extractives), Sodium Phosphate. Breaded with: Wheat Flour, Salt, Spices, Monosodium Glutamate, Sodium Bicarbonate, Citric Acid, Garlic Powder, Partially Hydrogenated Soybean and Cottonseed Oil, Calcium Silicate (as Anticaking Agent), Modified Corn Starch, Gum Arabic, Natural Flavor, Extractives of Turmeric, and Extractives of Annatto.
Contains Wheat and Soy.

OR

Chicken: Containing Up to 32% of a Solution of: Water, Seasoning (Salt, Monosodium Glutamate, Garlic Powder, Spice Extractives, Onion Powder), Soy Protein Concentrate, Rice Starch and Sodium Phosphates. Battered with: Water, Wheat Flour, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Monocalcium Phosphate), Salt, Dextrose, Monosodium Glutamate, Spice and Onion Powder. Predusted with: Wheat Flour, Wheat Gluten, Salt, Dried Egg Whites, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate), Monosodium Glutamate, Spice and Onion Powder. Breaded with: Wheat Flour, Salt, Soy Flour, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate), Monosodium Glutamate, Spice, Nonfat Dry Milk, Onion Powder, Dextrose, Extractives of Turmeric and Extractives of Annatto. Breading Set in Vegetable oil.
Contains Egg, Milk, Soy and Wheat.

* Will contain one of the two breading statements above, depending upon regional suppliers."

Mmm, 43% ugh!